Audi enters Formula 1: The wait is over

Audi Enters Formula 1: The wait is over

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And there we have it, folks. Straight from the Spa F1 GP press conference in Belgium, Audi has made it official and just like Beyonce once said:" If you like it, you better put a ring on it." 

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Starting in 2026, we'll finally see the Volkswagen brand enter the premier motorsport mix, which will conclude the emotional rollercoaster ride following Volkswagen's announcement in 2020 that it would only compete in non-internal combustion-focused motorsport formats.

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"Motorsport is an integral part of Audi's DNA," says Markus Duesmann, Chairman of the Board of Management of AUDI AG. "Formula One is both a global stage for our brand and a highly-challenging development laboratory. The combination of high performance and competition is always a driver of innovation and technology transfers into our industry. With the new rules, now is the right time for us to get involved. After all, Formula One and Audi both pursue clear sustainability goals."

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A budget-friendly move towards Zero emissions

It's been a long time coming. Some say this was never going to happen, but F1 realised the might of the Volkswagen Group and realised things needed to change. That realisation meant that rules needed to be changed. F1 is required to reduce its carbon footprint further and move towards zero-emissions fuel, making F1 more sustainable through better hybrid units and more sustainable fuel sources for the automotive giant to join.

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The cost caps set by F1 have further increased the attraction compared to the past, where the open chequebook scenario was a big turn-off. F1 has set the goalposts at carbon neutrality by 2030, which aligns directly with the Volkswagen Group's objectives.

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What does this mean for the auto industry?

Well, it's hugely positive. While it's certainly not a nail in the coffin of the EV movement, the technology, research, and development might of the Volkswagen Group means that internal combustion engines may just have some more to give. Rejoice, petrolheads, rejoice.

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Julius Seebach, head of the Audi Sport motorsport division of the brand, is responsible for organising the re-entry into the game's top tier. The brand will develop its car's power units, and motorsport has always been the test bed of future road-going technology. This move sees the most modern offering of that to date. 

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With a further two cars joining the grid and South Africa's own Kelvin vd Linde, one of the top Audi drivers, in their driver line-up, could we finally see a South African again joining the top tier of motorsport? I certainly hope so.

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Words by Brent Van Der Schyff 

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