First Drive: Audi Q7 & Q8
What is a premium car? Ten years ago, the concept of a premium car was met with three brands in mind: BMW, Mercedes-Benz, and Audi. But with the world aiming for higher price tags and overwhelming spec options, the definition of a premium car is changing. It began with the likes of Kia and Hyundai shocking the world with rather plush additions to their lineup, and then the Chinese manufacturers arrived, and now a fancy screen and flashy appearance are more achievable for the average roadgoer. Well, Audi seems to have a deeper understanding of the word 'premium,' and the new Q7 and Q8 reminded me that the difference between a real premium car and a well-specced car is chalk and cheese.
Nowadays, fake leather and sophisticated technology define the concept of a quality car, but quality is much more than just appearance and user experience. From the moment I planted myself behind the steering wheel of the new Q7 and Q8, the weight and feel in my hands transported me to the first time I drove a German car. Simply manoeuvring around the parking lot demands a sense of sensibility, which surpasses just an easy driving experience and provides a sense of human control, reminding me of why I loved my BMW E90 320d. This sensation was only amplified by burying the throttle.
With the arrival of the refreshed Q7 and Q8 pair, a number of performance options and engine variations are now available on their shared platform. To make a long story short, here's the update on Audi's new large SUV lineup. The Q7 55 TFSI comes with a single engine option in the form of a 3.0-litre petrol V6 that produces 250kW and 500Nm, and despite its size, it offers a 0-100km/h time of 5.6 seconds. This is an interesting choice of propulsion because the Q8 has a diesel option but the Q7 does not, and it could be interpreted as a subtle incentive for clients to upgrade to the Q8.
In the Q8, there are two engine options, the first being the same 3.0-litre V6 as the Q7, and the TDI comes with a 3.0-litre turbodiesel mill that pumps out a more humble 183kW and 600Nm. Yes, you lose a sense of excitement when you stand on the throttle, but what you lose in thrills you gain in frugality, which is a strong argument for a plush family SUV with highway-dominating ability.
Before we embark on the impressive performance of the S and RS models, it must be noted that the Q7 and Q8 provide some of the most impressively smooth ride qualities I have experienced. The Q7 and Q8 exhibit buttery smoothness on any road surface, maintain a competent level of grip and stability in corners, and provide an engaging feel through the wheel. As for the interior, well, not much has changed from the outgoing model, and although its age is subtly apparent, it's seamless and aesthetically gorgeous. Yes, elements of the interior, such as the lower climate control screen, do take a bit of getting used to, but they add a sense of significance to your inputs. Overall, the SQ7 and SQ8 maintain a level of noticeable quality and specific intent that newer manufacturers struggle to replicate.
Now for the exciting stuff, and although the exterior masks the V8 glory of the S and RS models, don’t be fooled into believing there is only a slight power bump. The SQ7 and SQ8 are blessed with a 4.0-litre V8, which pumps out a respectable 373kW and 770Nm with a 0-100km/h time of 4.1 seconds, and this is before we breach into the RS territory. I spent my time driving the SQ8, and to say my expectations were surpassed would be an understatement.
This large machine moves and offers a driving characteristic that I would relate to an S5. Yes, it's heavy, and the weight is noticeable, but through the corners, a clever, actively adjustable sway bar ensures the car remains flat. It’s a lively machine with more than enough enthusiasm to rip through a mountain pass in a controlled and competent manner. Even the noise provides a raw audible experience and one that continues along a sensible but serious attitude. It's exciting and engaging, more so than most performance SUVs out there, but it gets better with one more letter.
There are also two spec levels you can choose from through the range. The first is the Platinum option, which enforces the aesthetically soft look that Audi has perfected. This specification offers more chrome and softer colours to enhance the attractive look. The Black addition darkens up the exterior and offers a glimpse at the aggression within. And yes, this adds a selection of black trims to the exterior.
Add the R to the front and Performance to the back of the equation, and now you have the new Nürburgring record holder in the SUV category, and on my first look, it seems pretty standard for a Q8 with only the massive carbon ceramic brakes and dual-exit exhausts hinting at the powerhouse within. The RS Q8 Performance resets the benchmark for performance SUVs, and the best part is how unassuming it appears. You see, on the outside, only a few aesthetic touches lead you to believe that this SUV will outperform standard road cars at traffic lights, but the engine tells a completely different story.
471kW, 850Nm, and a 0-100 time of 3.6 seconds are all impressive figures, even on face value, but considering that it's produced by a sizable SUV that knows its way around a racetrack somehow makes it even more impressive. Some may be aware that the Lamborghini Urus shares more than just a few parts with the RS Q8; in fact, the Urus is an RS Q8 that wears a designer outfit. But with an entry-level Urus coming in at nearly R2m more, that's a bill that is unjustifiable in my mind. From its subtle aggression on the outside to its brutal competency behind the wheel, the RS Q8 is an exceptional SUV, and at R3,266,100, it's not terribly priced either.
On a slightly less uplifting note, it's clear that the current motoring world's dynamic is negatively impacting more brands than just Mercedes and Nissan. Audi has unfortunately also felt the pressure of decreasing sales over the last few years. While it's easy to assign the blame to the Chinese, a quick glance at the sales indicates that sales are down across the board. This means that, while cheaper Chinese offerings flood the Q3 and A3 spaces, even at the top end, with the Q7 and Q8 seeing similar drops, something bigger is at play. Nevertheless, Audi will continue to provide a high standard going forward and will not be swayed by growing Chinese influence.
Despite the brief time I spent behind the wheel of Audi's latest model range, it vividly illustrated the essence of a true premium experience. There is noticeable care in the execution of these products, and it is reflected throughout the driving experience. From its family-friendly entry models to the fire-breathing monsters with the RS name, it’s a car created with the driver in mind, with rewarding feedback and an engaging feel. This is all blended with a blend of class and modesty. Realistically, when you start dabbling in the R2m-R3m world, taste is the grand divider, and Audi knows its clients. It's not a rowdy crowd chaser like an X6M or a luxury cruise missile like a GLE 63; it's an Audi designed for Audi people, where subtle sophistication and particular taste provide a well-rounded experience that revitalised my understanding of a real premium vehicle.
Q7 55 TFSI Platinum Edition: R1,958,000
Q7 55 TFSI Black Edition: R1,987,900
Q8 45 TDI Platinum Edition: R1,968,700
Q8 45 TDI Black edition: R2,015,400
Q8 55 TFSI Platinum Edition: R2,011,700
Q8 55 TFSI Black Edition: R2,058,400
SQ7 TFSI: R2,540,500
SQ7 TFSI Black Edition: R2,574,500
SQ8 TFSI: R2,640,500
SQ8 TFSI Black Edition: R2,675,500
RS Q8 performance: R3,266,100
.jpg)
