The Porsche Brand is Getting a Facelift

The Porsche Brand is Getting a Facelift

 Before we touch on the new change, we need to dive deep into the history books to see where one of the most iconic badges in motoring was created. The badge was first used on the Porsche 365 in 1952. The badge was a product of a meeting between Ferry Porsche and Max Hoffman, where the question of controversy was asked regarding a fake badge. Porsche advertising manager Herrmann Lapper called upon Xaver Reispieb, the designer of the VW badge in 1936, to refine the design later that year to ultimately create the badge we know and love. 

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We must start with the name in the centre to understand the essence of the badge. The name Stuttgart is the hometown of Porsche. Stuttgart was placed on the badge to embed its heritage into the brand. The horse underneath is used on the official coat of arms of Stuttgart. The red and black colours of the badge represent the state colours, although the red has been dark over the years as the original badge colour depicted a more orange tone. The antlers on the logo are also drawn from a crest, that of Württemberg-Hohenzollern.

Porsche is a brand steeped in tradition, with every design reflecting its historical roots. The emblem has undergone subtle transformations, with updates in 1952, 1954, 1963, 1973, 1994, and 2008. Though these adjustments brought the emblem a modern, streamlined look, they stayed true to its core. The most recent tweak reintroduced the name 'Stuttgart', which had previously been removed. The most visible change is the transition from a dimpled pattern to a sleek, smooth surface on the logo, heightening its sophistication. The emblem's red portion now features a honeycomb pattern, lending a contemporary touch to the classic brand.

The refreshed emblem is tastefully designed and adds a modern charm. For a company with such a rich legacy, making alterations without compromising its reputation is undoubtedly tricky, yet Porsche has done a stellar job. The subtle enhancements will likely go unnoticed by most car enthusiasts, which, in a roundabout way, is a testament to the badge's classic appeal.

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