Oracle Red Bull Racing’s 20th F1 anniversary: ‘Forever Rebl’ and RB20 launch
This year, Oracle Red Bull Racing is celebrating two decades of the brand’s participation in Formula 1 with the launch of the team’s new ‘Forever Rebl’ campaign.
Tracing back to the origins of Red Bull Racing, the team was established in 2004 under the stewardship of Christian Horner. It made its grand entrance into the world of Formula 1 at the Australian Grand Prix in 2005.
To celebrate the milestone, the brand has created the Forever Rebl campaign, which seeks to highlight the role of the Red Bull culture in developing a team that has been going head-to-head with the best in the F1 context.
Building upon the success of last year’s “Make Your Mark livery competition, the new campaign will feature a series of meticulously planned special events and activations. The primary objective of this campaign is to foster deeper engagement with Red Bull fans, providing them with unique experiences and opportunities to interact with the team.
These will include multiple in-person events around the globe, such as giving fans the chance to get their hands on unique memorabilia that spans the team’s two decades in Formula 1.
Unveiled at a state-of-the-art building in England where over 350 fans, team partners, and members of the media were in attendance, the Oracle Red Bull Racing team unveiled the RB20 F1 car, which is a radical evolution of the RB19 and one that is set to lead the charge for the defending world champions in this year’s F1 season, with Max Verstappen and Sergio Pérez as the drivers.
“This is a momentous year in the team’s history. Over the past 20 years, Red Bull has succeeded in changing the landscape of Formula 1, and it has done it by being determined to do things differently, by being committed to playing hard and racing even harder, and by being utterly focused on competing for the biggest prizes in the sport,” says Team Principal and CEO Christian Horner.
