Bentley and Boodles are back, and this time, you can actually order one
The one-off ‘Be Boodles’ Continental GTC that sold out on the night of its 2024 launch clearly left a few people wishing they’d been quicker. Bentley noticed, and now, the British carmaker and 228-year-old family jeweller Boodles have reignited their collaboration, this time opening it up to the full model range.
Two bespoke specifications are on offer: Standard and Dark. The former leans into understated elegance, Gravity Grey and Linen hides, Autumn Stone and Piano Linen veneers, Powder Pink contrast piping and embroidery, and a diamond-encrusted ‘Be Boodles’ motif on the centre console.
On the other hand, the Dark specification exudes the same level of luxury but with a far more understated stance. The exterior is finished in satin anthracite, while the cabin combines Beluga and Baroda with piano black veneer. There are also silver and chrome accents, replacing the powder-pink elements, subtly referencing the platinum and 18-carat white gold synonymous with Boodles’ jewellery craftsmanship.
The first car built to this new specification is the Bentayga EWB Azure in standard configuration, marking the official launch of the second phase. Both the Standard and Dark specifications can now be configured not only on the Bentayga but also on other core Bentley models, including the Continental GT, Continental GTC, and Flying Spur, with deliveries expected in 2026.
It’s a collaboration that makes sense on paper and evidently works in the metal. The two brands not only share northern English roots (Boodles from Liverpool, Bentley from Crewe, roughly 50km apart) but a clear commitment to British craftsmanship.
The local pricing for the Boodles specification packs hasn’t been confirmed, though both the standard Bentayga EWB and Continental range models are available through Bentley’s local retailer network. Given the programme’s bespoke nature, expect a hefty sticker price.
