The BMW Group is welcoming its newest addition to its portfolio in the form of the Alpina brand that brings even greater diversity to the luxury car stable.
With the new addition, the Alpina brand will continue to tune BMW cars until the end of 2025 and at this stage, both entities have agreed not to disclose any financial details.
According to BMW, the two companies have been working together for over half a century and have forged close cooperation built on the highest level of trust. This acquisition will likely see the Alpina brand being sold alongside BMW models as the more bespoke and luxurious product of the two.
With that said, BMW will support Alpina with the necessary adjustments to the workforce at the Buchloe location over the coming years and will offer those employees who will not be able to continue working at the Buchloe site a new position within the BMW Group and also help them find new jobs with suppliers and development partners.
The continuation of the partnership until the end of 2025 will still see BMW base cars getting extensive modifications by Alpina, this includes the powertrain, transmission, chassis, aerodynamics as well as interior equipment.
“BMW and ALPINA are a perfect fit! The ALPINA brand has matured alongside BMW over the past 50 years and has everything it takes to make the heart of an automotive connoisseur beat faster all over the world. It finds the right balance between cultivated sportiness, luxury, and exclusivity. We are delighted to acquire the trademark rights to ALPINA and add new vehicle capturing DNA to the BMW portfolio,” said Jens Thiemer, Senior Vice President Customer and Brand at BMW.
BMW promises that service, parts and accessories will continue to be handled at the Buchloe location in the long run and there will not be changes to existing aftersales cooperation.
The Buchloe-based tuning firm that is Alpina has been active in tuning and motorsports from the 1960s until it was officially founded in 1965. It was in the year 1978 that it began custom building passenger cars based on BMW products, something we reckon will continue beyond 2025 under BMW AG’s stewardship this time around.
