Timeless machines: The nameplates that are still standing

Timeless machines

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‍The automotive landscape is a fascinating realm, rich with history, innovation, and a few ideas that should have stayed on the drawing board. Take Dutch physicist Christiaan Huygens, who thought a gunpowder-powered engine was a brilliant idea. It was never built. The Otto engine, on the other hand, was the first 4-stroke engine that Nikolaus Otto successfully created in 1876 and served as the blueprint for modern internal combustion engines. ‍

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As we delve deeper into the ever-evolving world of automobiles, it becomes evident that makes and models are constantly changing. Many enthusiasts fondly remember iconic nameplates such as Datsun, which enjoyed popularity in the 1970s and 1980s. Despite a brief resurgence in 2014, the brand was discontinued in 2020 due to poor sales. However, some nameplates have demonstrated remarkable resilience, being renewed generation after generation, and these enduring models continue to captivate automotive enthusiasts and remain a significant part of the industry’s legacy. We look at some of the longest-running nameplates in South Africa.

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Toyota Corolla 

In 1966, Toyota planned to develop a car that was both affordable and offered a sense of distinction and luxury to its owners. The vision led to the creation of the first-ever Corolla model, which quickly became a popular choice among South African car owners. Produced at the brand’s production plant in South Africa since 1975, the Corolla is in its twelfth generation, and for the local market, the iconic nameplate is available in hatchback and sedan body styles to cater for a wide range of customers. Additionally, as part of Toyota’s push toward electrification, the Corolla is also offered with hybrid powertrains.

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The Toyota Corolla is a standout family car that boasts a rich heritage and continues to impress with its comfort, build quality, and comprehensive features. Even in an era where SUVs dominate the market, the Corolla holds its ground as a reliable and practical choice. It’s the most budget-friendly option from a manufacturer renowned for producing vehicles that stand the test of time.

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BMW 3 Series

The BMW 3 Series has been around for nearly five decades following the initial local introduction of the E21 in 1975. It was the 323i variant that was well received, and it became popular among enthusiasts. BMW unveiled the E30 in 1982, and the powerful M3 followed. Unfortunately, South Africa did not receive the M3 due to its left-hand-drive-only configuration. It was the E30 325iS model that gained a huge following because of its cultural impact, where it was affectionately nicknamed ‘Gusheshe’. Its speed and rear-wheel-drive layout made it a favourite for street racing and spinning motorsport in South Africa. Today, the 3 Series is in its seventh generation and comes in many flavours, including the brutal performance-oriented M3. The 3 Series nameplate continues to thrive in the respective fold against the likes of the Audi A4, Lexus IS, Alfa Romeo Giulia, and Mercedes-Benz C-Class. 

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Suzuki Jimny

The Suzuki Jimny has seen relatively few iterations since its debut in 1970, but each new model has raised the bar higher, and the current fourth-generation sets the benchmark in its class. While often overlooked, the Jimny excels not only in off-road performance but also performs adequately on regular roads, exhibiting more refined manners than its forerunners. Its exceptional blend of off-road capability and on-road comfort makes it a joy to drive. The latest model has further advanced the Jimny’s appeal by introducing a 5-door variant, catering to those seeking greater practicality. Most importantly, it has enhanced stability, addressing one of the primary criticisms of the 2-door model. When discussing capable 4x4s, the Jimny nameplate is brought up without fail. Today, the Jimny nameplate has become a robust 4x4 mini SUV that is not only capable when the going gets tough but also offers a good blend of fuel economy, handling, and value.

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Volkswagen Golf 

Volkswagen's Golf helped put the German marque nameplate on the map when the Mk1 launched in 1974 as the iconic Beetle replacement. The Golf was fundamentally very different from the Beetle; instead of an air-cooled rear-mounted, flat-four engine, it wielded a water-cooled front-mounted engine that channelled power to the front wheels. It was the GTI moniker that became even more popular when VW introduced it to the South African market in 1983. It was a near-instant hit with its sporty performance credentials and distinctive design. Over the years, models like the Golf 3 VR6 and R32 have become highly sought after by collectors, who are often willing to pay a premium for well-maintained examples. The standard, GTI, and R models all continue to preserve the heritage of this cherished nameplate, and the Golf's fundamental formula remains unchanged after eight generations.

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Ford Mustang

It goes without saying that the Ford Mustang is one of the muscle cars that has won over many people's hearts since its first generation. It’s a legendary pony car that’s been turning heads and burning rubber for decades. The high-revving, tyre-smoking bruiser has ruled the roads and car meets alike, known for its iconic design, powerful performance, a 5.0-litre naturally-aspirated engine up front, and rear-wheel drive layout. But it's about more than just straight-line speed, and with each subsequent generation, it’s evolved into a well-rounded sports car, offering impressive handling and advanced technology. Now in its seventh generation, the Mustang is better than ever, blending classic muscle car charm with modern performance and sophistication.

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Porsche 911

The Porsche 911 happens to be a sports car that is remarkably easy to live with and one of the oldest nameplates that is still in production today. Honed by Ferdinand Alexander Porsche, who designed the first 911, the 911 has remained largely consistent since its debut in 1963, thanks to a sleek silhouette, sloping roofline, rear-mounted engine, and round headlights. As the automotive world shifts toward electrification, the 911 is poised to embrace this change while retaining its legendary status. Porsche has already hinted at an electric future for the 911, ensuring that this iconic model will continue to thrill fans for generations to come.

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Toyota Land Cruiser 

The Toyota Land Cruiser has been available for over fifty years. Similar to the contemporary Jeep Wrangler, the Land Cruiser originated as a military vehicle, which contributes to its renowned durability. Throughout its history, the Land Cruiser has evolved significantly, becoming more luxurious while maintaining its exceptional off-road capabilities. Today, the Toyota Land Cruiser lineup offers a model for every occasion. Different markets have distinct needs; for instance, the 79 and 76 are prized for their utility and durability. On the other hand, the Land Cruiser 300 and Prado combine luxury and capability, appealing to a different clientele, and this versatility has ensured that the Land Cruiser remains a popular choice in South Africa. 

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Land Rover Defender 

The Land Rover Defender has long been synonymous with ruggedness, embodying a no-nonsense vehicle capable of tackling any terrain with ease. It was introduced in 1983, the same year Toyota launched the Camry nameplate. Initially known as the Land Rover One Ten, it was later joined by the Ninety in 1984 and the One Two Seven in 1985. The Defender nameplate was officially adopted in 1990 to differentiate it from the newly introduced Discovery. Land Rover ceased production of the original Defender in 2016. But the story didn’t end there. In 2020, the iconic nameplate was reintroduced with a modern design and advanced technology while still paying homage to its rugged roots. Like its predecessor, it’s available in 90, 110, and 130 body configurations, ensuring there’s a perfect fit for every adventure enthusiast. 

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While the automotive industry is switching to using volts over fossil fuels, many manufacturers are committed to retaining their iconic nameplates, albeit as electric vehicles. This approach allows them to honour their heritage while embracing the future of sustainable transportation. For instance, the Volkswagen Golf GTI is set to go electric, with its EV counterpart named the ID. GTI Concept aligning it with the brand’s future performance vision. Overall, the future of the automotive industry promises to be dynamic and exciting, contrary to some opinions of it being bland.

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