BMW M is set to celebrate its 50th anniversary in May 2022 with the return of its iconic BMW Motorsport insignia to mark the special jubilee.
Buyers of M cars or those kitted with the M Sport Package can have their vehicles’ front, rear and wheel hubs fitted with the classic logo that boasts the blue, red, and violet colour design.
In addition, the marque will also offer 50 iconic and historically BMW M paint shades for selected models to refer to the various eras of BMW M’s 50-year history. The colour scheme will consist of hues such as Dakar Yellow, Fire Orange, Daytona Violet, Monaco Blue, Imola Red or Frozen Marina Bay Blue.
The classic logo was first worn by the BMW Motorsport GmbH racing car in 1973 and when the M1 debuted, it spawned the three colour stripes slanted to the right and leaning on the letter M, making it the only BMW M high-performance production to bear the historic motorsport emblem.
In both logos, the blue stands for BMW, while the red symbolises racing and the violet expresses the connection between the two.
Besides celebrating the anniversary with the return of the iconic logo, BMW M will host events in May 2022 at the Concorso d’Eleganza Villa d’Este on Lake Como in Northern Italy, followed by the Goodwood Festival of Speed in Great Britain and the Concours d’Elegance in Pebble Beach, California.
BMW’s M division also promises a spectacular model of the M4 as well as the launch of the first electrified high-performance model.
The unique history offer will be available in South Africa from the second quarter of 2022.
