Morgan’s latest classic revival
The motoring world is in turmoil. Electric cars were seen as the future of motoring, but the enthusiasts seem to be fighting back. Just when we figured that the days of unfiltered driving pleasure were behind us, another British manufacturer makes a comeback. Unlike MG’s bittersweet return, in which the brand retains its sporting heritage through electric and Chinese engineering, Morgan has seen somewhat of a revival.
As of now, Morgan has teased its latest creation before its debut in the autumn. It’s a rather unorthodox way of sending out feelers on its new prototype, releasing camouflaged images of its timeless creation, and we love it. Morgan is likely a brand that rings a few bells but lacks the modern household name pedigree. But this brand has seen it all. Its story began in 1909 and is praised for exceptional traditional craftsmanship and iconically classic designs.
But nowadays this brand speaks to a niche corner of the automotive world, and although its name is likely unfamiliar in the modern automotive industry, creations like the Morgan three-wheeler or Super 3 and Plus Six offer a modern take on performance in a 1950s design. The latest addition to its lineup is yet to have a name, but it’s bound to be a wild driver’s car. Under the bonnet is a BMW turbocharged 6-cylinder engine, which I assume will be the B58. And in a car that blends historical angles with modern aggression and performance engineering, its formula redefines driving pleasure.
Last year the brand announced the end of the Plus Six with a special edition model called the Pinnacle, and although this new addition isn’t a direct replacement, it will fill the gap for what its clients demand. For now, we can only speculate on what’s underneath the bonnet.
This backpedalling towards raw petrol power by an increasing number of brands is encouraging and gives us hope that manufacturers will continue to honour their customers’ desires and traditions. It’s a timeless design with a likely fantastic modern heart, and although this new creation will likely never touch our shores, it’s encouraging to know that there are still passionate automotive designers out there whose love for heritage outweighs a monthly pay cheque.
